SUCCESS STORIES

MAYNE-MCKENNEY GROWS STEERING WHEEL BUSINESS FROM $0 TO $60 MILLION AND 95% OF CHRYSLER BUSINESS; THEN MANAGES TRANSITION TO BENEFIT PRINCIPAL

With a strong combination of engineering and sales support, Mayne-McKenney helped a steering wheel manufacturer grow its Chrysler business to 95% of the total steering wheels supplied to the OEM. As the automotive market changed and the steering wheel became a key safety element of the vehicle, the industry shifted to requiring system suppliers vs. component suppliers. Mayne-McKenney engineered a smooth wind down of the business over a three year period, including a plant closing. During that time, Mayne-McKenney managed to help the company collect profitable price increases since Chrysler knew it was still a good deal for the company.

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